BSI Chapter 502 Advertisement Problem
Chapter 502 Advertisement Problem
Zhang Xueer asked the most important question as soon as she opened her mouth. No matter how good-looking Kaka looks, it may not be useful. Customers will not come to shop with you because your group has a good-looking cartoon character, or to download this software. .
Customers will only buy this item because of the strength of the discount and the type of product.
So the problem of this selling point must be solved!
Fortunately, Bai Ning was well prepared.
Bai Ning nodded and opened the slideshow. This is an all-round display of software prepared by Kyoto University for Bai Ning's road show. Bai Ning simplified it in advance and brought it here.
"This is the function introduction of our Kaka software. It has not been announced to the public at present. I was going to talk to Director Zhang after the meeting and write some introduction words for Kaka software to attract customers to download it. , since this question has been brought up, let's talk about it now, everyone belongs to us." Bai Ning then told everyone about the functions and pages of Kaka 1.0 beta version.
"This is our Kaka software."
"As for the selling point, we will use lottery to attract customers by issuing coupons, discount coupons and coupons, full discount coupons, and shopping coupons for some brands. Of course, the publicity department can write promotional words and promotional videos. Appropriate exaggeration, necessary eye-catching is also a must!"
"Director Zhang is an expert on this issue, so she must know how to do it without my words." Bai Ning smiled slightly after finishing all this, and looked at Zhang Xue'er.
Bai Ning's speech was also very fast. Some of the four of them were still immersed in Bai Ning's words, including Zhang Xueer. She was attracted by the series of ideas that Bai Ning said, and she was addicted to it. Among them, she was thinking about her promotion point while listening, and even conceived a promotional poster in her mind.
It wasn't until Bai Ning talked about her that she realized it. After she calmed down, she said with a smile: "Bai Ning's idea and the design of this software are really great, and the production of promotional content will be left to me." Now, don't worry, your things are strong, I will definitely not lose the chain!"
"Crack, clap!" Ye Chuxia was the first to applaud. She rarely saw such a smooth situation, so she couldn't help clapping, for Bai Ning and everyone's cooperation.
In fact, not only her, but also everyone was so hearty that they all applauded along with Ye Chuxia.
The employees outside the small conference room were curiously looking through the glass to see what happened inside that made the bosses so happy.
Bai Ning also applauded. After four or five seconds, everyone stopped, and Ye Chuxia signaled Bai Ning to continue.
Bai Ning continued: "At present, the only thing left is to choose the booth. Where do we put it and how much do we need to put it in? .”
After Bai Ning finished speaking, he looked at everyone, Zhang Xueer and Lin Xiaoxiao looked at each other with smiles on their faces.
"Stop laughing, you two, talk about it quickly, this time the promotion must be a good fight!"
"Such a good project, as much as it is publicized, it will earn double the money!" Ye Chuxia set the tone, looking at Zhang Xueer and Lin Xiaoxiao.
It's true that there are only two of them here, and they know this matter best, so it's up to the two of them to talk about it.
"Okay, leave the rest to me and Xiaoxiao, I'm responsible for the promotional content, so Xiaoxiao has to contact the media company!" Zhang Xueer winked at Lin Xiaoxiao Eye.
"No, I'm not very familiar with the media company. I haven't had any business with them recently. Let's cooperate with the two departments!" Lin Xiaoxiao said to Zhang Xueer with a smile.
"Okay! I have people who are familiar with the various media companies on my side. I will transfer them to you. You also have a few good ones on your side. Let me use them!" Zhang Xueer came to exchange.
"Deal!" Lin Xiaoxiao had no objection.
The other three just smiled and watched the two live treasures doing business here.
"Okay, it's time for a meeting, let's be serious!" Ye Chuxia reminded the two of them, watching the two of them quarreling.
"Well, let me tell you, the advertising spaces we currently buy at Kavanna on a yearly basis include building advertisements. There are three of them, all of which are 30-storey high-rise buildings. There are also rolling advertisements on buses. We also have five or six advertisements. We also have a lot of advertisements on the roadside and bus stops, and we also have some advertisements on the billboards on the roadside and on the periphery of commercial buildings. The door is clear, so every treasure is reported.
After finishing the report, she looked at Ye Chuxia, who thought for a while and said, "The advertising space we rent out every year and the advertisements in our own shopping malls are all up to us, so we It must be covered with advertisements about Kaka software, as for the others, Bai Ning, what do you think?"
"Hmm...not enough, Kyoto is so big, it can't be said that there are advertisements for Kaka software of our Kavana Group in all the streets and alleys, but at least the main places, especially the advertisements on the building, we can temporarily rent them out. The time is not long, it only takes a week, and all of them will be labeled as our advertisements."
"Our focus is on the main commercial areas and residential areas. The main advertising points are the empty advertising spaces and the advertising spaces that can be scrolled. If the advertising spaces are not empty, we want to spend a week If not, the cost is too high, it's unnecessary!" Bai Ning expressed his thoughts.
To be honest, the Kavana Group has not advertised much in these years. The group's advertising space is at the middle and lower level among groups of the same type and size. If only relying on Kavana's own advertising space , I am afraid the effect is not great.
Anyone who knows the business knows that when it comes to promoting new products, you either don’t promote it and do it quietly by yourself. If you want to promote it, you must publicize it with a big fanfare, so that everyone can know it, so that the audience is the widest and the most people know it. Only in this way can the effect of publicity be truly achieved.
Otherwise, it is better not to publicize, but to scratch the itch, then there is no need for this, a waste of energy and money.
Isn't there a saying that good quality is not as good as advertised?Although there are some problems with this sentence, the quality of a product is equally important, but this sentence expresses the importance of advertising.