BSI 258 Chapter 258, Takeaway 2
258 Chapter 258, Takeaway 2
258 Chapter 258, Takeaway 2
"Boss Lin, have you ever thought about doing takeaway?"
It was the evening rush hour, and Lin Xiaojian was so busy that he had no time to sit down and chat with anyone.Tong Bin walked around other stalls and ate some snacks. He felt that they were cheap and good, and there was a lot to do, so he came back and asked.
As the head of the Beishan Night Market, no policy can get around his views.In terms of emotion and reason, Tong Bin should be the first to find him.
"Huh? I want to, but I'm too busy."
Just as Lin Xiaojian breathed a sigh of relief, his number one fan came back and asked a strange question.
When Tong Bin first came, Lin Xiaojian recognized him, and the system will mark the fans who have reached the prestige and respect level, probably because he is afraid that he will neglect the distinguished guests.
"If someone delivers food for you, how much can you pay?"
Tong Bin asked about the issue he was most concerned about. If these small bosses are stubborn and think that riders should deliver goods for free, then they should be pulled down as soon as possible.
"Just 2 yuan per order, or 5%."
Without thinking, Lin Xiaojian blurted out.
On weekdays, he often thinks about takeout, a channel that can immediately increase his sales by several percent, and he has already had an idea in mind.
The takeout platform’s commission ratio is 20%, with a minimum of 4 yuan, including delivery.According to Lin Xiaojian’s roughly estimated unit price, 18 yuan per order, the platform draws 4 yuan per order, including 1 yuan for packing fee, the actual income is equivalent to 8-8.5% off the dine-in meal.
This ratio seems to be good, not too outrageous, but the platform will change tricks to allow merchants to provide various promotions: such as full 20-2, 40-4, new customers get instant discounts, old customers feedback, delivery discounts, free drinks wait.In this way, it is equivalent to a discount, and the actual income is only about [-]%.
Seventy percent sounds like a lot, but the net profit of many snack franchise stores is only two to three percent, which is almost no profit.If you don’t believe me, ask those small bosses, and nine out of ten will say that it’s not profitable to do food delivery, they just want to find some work for the hired chefs and waiters.
Merchants can not offer discounts and insist on selling at the original price, but in this way there will be no traffic support, lack of exposure, and being on the platform is equivalent to nothing.
It should be noted that the food delivery platform is all-encompassing, with dozens or hundreds of catering units in the town competing at the same time, and the involution is severe.Unlike offline stores, the number of stores that can be accommodated on a street is limited. Space distance is sometimes more important than price and taste, which are two completely different business ideas.
Lin Xiaojian estimates his net profit to be around 55%, which is quite an astonishing figure.Because he doesn't have to pay rent, the utility bills are borne by the government, and only the salary of a part-time waiter is included in the fixed costs.The loss is included in the total cost, and the labor cost and equipment depreciation cost are not included for the time being.
If he does not sell seafood, but only sells the staple food of vegetable balls, the profit will be even higher.But even so, after deducting the corresponding costs and [-]% of the operating costs of the platform, the net profit is only more than [-]%, which is not very ideal.
This is the result of Lin Xiaojian's approximate estimation. The most suitable food for takeout is preheated food, which does not require a chef or side dishes.Some people place an order and heat it directly in the microwave. The cost of labor and ingredients is relatively low. There are often news reports that "the takeaway you ordered is heated with this kind of instant food package".
To some extent, Malatang is also in this category.
"what?"
In contrast, Tong Bin, who was full of enthusiasm, didn't think as deeply as Lin Xiaojian.Hearing these two figures, my eyes lit up, and I quickly asked: "You mean, the commission is 5% for each order, and if it is less than 2 yuan, it will be calculated as 2 yuan?"
This ratio was obtained by Lin Xiaojian by referring to the ratio of the food delivery platform.Not giving money is definitely unrealistic. Ever since he became a boss, he has been thinking about the market economy, and he has never said such idiot words as "free is glorious" and "if you don't eat for free, you won't eat".
2 yuan per order, he felt that it was still within his tolerance range, and it was better than losing the business.For the rider, if the customer also pays some money and sends five or six orders at a time, he should be able to make money.After all, the part-time job in the factory is 15 yuan an hour, and it is said on the Internet that sending people abroad makes a lot of money, and the hourly salary must be more than 25 yuan.
However, Lin Xiaojian has read many articles analyzing the income of takeaway riders, and they all say that despite such a high rake ratio, the takeaway company does not actually make money, and has been losing money. The money it earns is used to subsidize the riders.
The article cites a lot of financial reports of Meituan, a Hong Kong-listed company. It seems that the company is particularly strong in collecting money from both sides, and can make money while lying down. However, the net profit of each order is only two to three cents, compared to its huge structure. , Massive data calculation, this profit is not too much.
Even the No. [-] player in the food delivery industry, which competes with Meituan, is still losing money on each order, and its profits are far away.
He doesn't know the specific algorithm and business logic. Anyway, he just needs to know the current situation and future trends.Food delivery seems simple, but it is very difficult to expand the scale. It is a very high-tech industry.
"Yeah, the price is still affordable. Meituan's delivery fee is too expensive."
It's a pity that even if the price is so high, Meituan is unwilling to develop in Beishan Town, and the delivery range is only within the second ring road of the county.To put it bluntly, there are too few takeaways in the countryside, they don’t make money, and they can’t afford to support so many riders.
Merchants are complaining, and if there is a food delivery platform to settle in, they will definitely be willing.How many orders can be sent every day is better than none.
Hearing that Boss Xiao Lin understood and supported takeout, Tong Bin's original confidence of only [-]% instantly increased to [-]%.
To be honest, he can't make much money at all with a takeaway order of three or four yuan. In addition, he also wants to use this to understand the business logic.
After all, Tong Bin majored in marketing, so doing this can be regarded as putting what he has learned into practice.He often sees soft articles on the official account saying that a full-time wife and a certain college student make a monthly income of tens of thousands of yuan from a micro-business, and he has no relevant channels, and he does not want to go to the next house to take over the business. Just yesterday, the same village's Fa Xiao also chatted with him. I couldn't find an ideal part-time job during the summer vacation, so I came up with this idea.
Recently, live streaming has become popular on the Internet. Some top anchors on e-commerce platforms can sell hundreds of millions of goods a day during shopping festivals.However, this industry needs to have a channel foundation or a franchise organization. Beishan is all light industry, and he feels that there are no products suitable for live broadcasting.
"I now have two people, both from Beishan Village, who can take orders within a radius of two kilometers. The plan is to start with the merchants in the Beishan Night Market. You can give me the menu and price list and compile them into a big picture. Customers can directly Order according to the menu, not an app.”
"The customer first transfers the money to me, and I then transfer it to you. I pay the money and deliver the goods, and there is no pressure on the payment. You can give us a delivery fee of 2 yuan to 5% per order. Does Boss Xiaolin think it is feasible?"
After listening to the idea of this childish boy with glasses, Lin Xiaojian's eyes lit up, and he brought two chairs, calling him to sit down and discuss in detail.
(End of this chapter)